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This page was last changed on August 31, 2020.
Cazamba Serviços de Internet Ltda (collectively “Cazamba“, “Company“, “we” or “us“) is a technology company which delivers online advertising services for Brazilian’s largest websites and advertisers, and we collectively refer to them as the “Services” in this document.
To ensure online privacy, Cazamba respects and defends regulations on the protection of personal data and seeks always to comply with the best practices in the world on this subject. We are affiliated to IAB-Brazil (Internet Advertising Bureau), which recommends good practices and ethical principles to be followed by the market in line with the Internet Civil Code and the International Network Advertising Initiative (NAI) Code.
Cazamba provides a digital advertising technology platform. The platform provides tools for advertisers to buy advertising space on digital properties on websites, and for website owners (“Publishers”) to offer and sell their advertising space. We also provide tools that can be used to ensure that advertisements are shown to users who are likely to have an interest in a particular ad, and we provide a technology that enables the delivery of advertising content to a website. The Service also comprises other tools, such as features to measure the effectiveness of ads, to prevent fraudulent activities and malware, and to predict the reach of ads.
In order to operate the Service, we may collect and use the following Information:
In order to link each single interaction to an individual device, Cazamba generates a unique ID for every new browser which interacts with any form of Cazamba advertisements or website tracking. The unique ID is stored locally by using a Cookie in the user’s browser. The Cookie, by default, expires 60 days after the last interaction. The unique ID is either generated as a truly random string containing letters and numbers.
We also collect and stores certain Information for its clients related to the interaction that users have with ads and websites:
Cazamba may also receive Information from third parties to enable targeted and tailored advertising on websites. While Cazamba may provide such data for use by its clients through the Service, it will always do so strictly in accordance with the permissions and restrictions imposed by the third party providing such data.
Cazamba does not collect, use, or allow its clients to transfer to or use on the Platform, data that, by itself, directly identifies an individual, such as name, address, phone number, email address, or government identifier. We also prohibit certain categories of sensitive data from being collected, used, or transferred on the Platform, and we use technical solutions to detect directly identifiable data in the Service and take appropriate action.
Cookies are small text files stored in a web browser by a website or ad server. By saving information in a cookie, websites and servers can remember preferences or recognize web browsers from one visit to another or from one website to another.
Beacons, pixels, tagging scripts are elements allowing communication between a web browser and a server. A beacon or pixel is a small transparent image that is placed on a web page. A tagging script is a small piece of website code that is run by the web browser.
Cazamba uses the Information to provide Services to its clients. These Services comprise many features for which Information may be used. Cazamba may process Information for the following advertising-related purposes:
We use Information to analyze and report on advertising performance. The Information is processed so that user actions can be attributed to campaigns, targeting data, publishers, and specific advertisements.
We use Information to improve online advertising experience and efficiency, e.g. to display ads in a sequence, display particular products in response to users’ interest, display ads based on statistical probabilities, or to decide what ad to show or whether to show it. This includes capping the frequency of ads shown to a particular user, and the prediction of a likelihood that a particular user will interact with an advertisement.
We may use Information in order to detect traffic that is not “real” traffic, and to prevent fraudulent activities, such as the use of robots, malware and other suspicious activities.
We may use Information to facilitate the process of buying and selling online advertising. This includes calculating a price for a bid or bid request, and submitting bid requests or bids to third-party partners.
We share Information with any of the following recipients:
Cazamba is headquartered in Brazil, and collects and transfers personal data collected in Brazil to countries located in the European Union and the United States. This transfer occurs to Cazamba’s cloud computing providers, and such transfers involve only Cazamba’s partner companies that have demonstrated to be in compliance with or conforming to GDPR and Brazilian data protection laws (“LGPD” – Lei Geral de Proteção de Dados).
Cazamba does not keep any Cookie-based Information longer than 13 months. In other words, any data that can be related to your internet devices are deleted after maximum 13 months.
We will however maintain anonymized information for as long as necessary to fulfill the purposes for which we collect them, including for the purpose of complying with any legal, contractual, accountability or request of competent authorities.
We take great care in implementing and maintaining the security of the Services and your information. We have put in place appropriate physical and technological safeguards to help prevent unauthorized access, to maintain data security, and to use correctly the information we collect online. These safeguards vary based on the sensitivity of the information that we collect and store.
We employ industry standard procedures and controls to ensure the safety of our users’ information. Although we take reasonable steps to safeguard information, we cannot be responsible for the acts of those who gain unauthorized access or abuse the Services, and we make no warranty, express, implied or otherwise, that we will prevent such access.
You will always have rights to privacy and the protection of your personal data, and we, in addition to being concerned about the security of such data, also care that You have access to and knowledge of all your rights regarding personal data.
In this way, we summarize below all the rights that You have under Brazilian data protection laws and General Data Protection Regulation (GDPR), which are:
In this sense, the following is a brief explanation and examples of some of these rights:
To exercise any of the rights above, you can access our privacy page which contains all the information and a opt-out feature at https://www.cazamba.com/choices. Additionally you can always send a e-mail to privacy [at] cazamba.com.
Cazamba allows Internet Users to Opt-out of:
The opt-out process erases the previously set cookie and places an alternative Cazamba cookie into the Internet user’s browser with a special indication of an “opt-out” choice and with no other data. Since random identification numbers of those two cookies are different, no data attributed to the previously set cookie can be attributed to the new “opt-out” cookie.
The cookie applies to the specific computer or mobile device and browser combination only. If an Internet user wishes to opt-out on other browsers, computers or mobile devices, he or she must repeat the process. Please also note that if all cookies are erased from the computer or mobile device, the opt-out cookie is also erased and the process must be repeated.
Also, if your browser has a Do Not Track (“DNT”) setting applied, all of the requests sent to our Platform will automatically be ignored.
Please https://www.cazamba.com/choices if you wish to opt-out from targeted advertisements and tracking on Websites.
If you have any general questions about the Services or the information that we collect about you and how we use it, please contact us via email at contato [at] cazamba.com or by sending a letter to:
Cazamba Serviços de Internet Ltda,
Rua Amaro Cavalheiro, 347 – CJ 901
São Paulo, SP
We will make an effort to reply within a reasonable timeframe. Please feel free to reach out to us at any time. If you are unsatisfied with our response, you can reach out to the applicable data protection supervisory authority.
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